Have you tried the Ray-Ban Virtual Mirror? You can download a 3D technology at the Ray-Ban site. Then connect your web cam and next choose a Ray-Ban Sunglass which you like. See how you look in the Virtual Mirror??
It’s an application that could help to spread the Ray-Ban brand online. But for sure it’s an appropriate tool that makes consumer engagement and advocacy among peers. It will even drive store traffic and retail sales.
Consumers will fit a few models in front of the virtual mirror. But when they have the model that makes them look like a “fashionista”, they will not be able to click “your buy it now” button because it’s not there.
The 3D technology that Ray-Bay uses here is provided by French company FittingBox. These 3D technologies bring me immediately in the “mash-up” mode. See the demo in SlideShare below.
References:
viralblog.com (Online), Retrieved 19th March 2011
URL: http://www.viralblog.com/widgets-social-apps/ray-ban-augmented-reality-virtual-mirror/
http://www.youtube.com/watch?v=MvQVSHGam5A&feature=player_embedded
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