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Monday, March 7, 2011

Malaysia Airlines develops augmented reality app to offer deals

Malaysia Airlines has created an "augmented reality" app to promote its special offers. It’s one of the first airlines to apply the relatively new technology.

This app is available for iPhone users. It highlights the carrier’s trades which are accessible from airports surrounding the user. Like the other mobile AR apps, it uses the built-in camera, GPS and compass in iPhone so that to recognize an object or a place which a user is pointing to by covering the screen’s image to location data.

By holding the iPhone in front of you, you can view the surrounding airports and select one to see flight offers. "It's a fun and interactive way to choose your destination, book a ticket and then fly," says Jim Peters of SITA, an aviation technology firm that worked on the app.

The travel industry has been slowly implementing the technology to give people a feel for vacation sites and more information with the point of a smart phone. Cities, guidebooks, tour companies and ski resorts that have created their own particular channel in an augmented reality browser can upload tourist-friendly information about restaurants, sights and shops.

For instance, when the browser identifies that the phone is pointed to a street block, it will tag points of interest using small icons. Users can touch on the icon to get more information, ranging from address and phone number to historical background or Wikipedia description. Overall, this app will assist us not to panic to look for the flight offers at the airport.




References:

Travel.usatoday.com (Online), Retrieved 7th March 2011

URL: http://travel.usatoday.com/flights/post/2010/07/malaysia-airlines-develops-augmented-reality-app-to-offer-deals/99414/1

http://www.youtube.com/watch?v=LPhoizmFssM&feature=player_embedded

1 comment:

  1. Is look great , but i dun think is very good .
    Reason :
    * You must have a phone that support the software and AR.
    * Based on the video , i bet you need to access internet to use it.
    * Wont it kinda funny to turn around with yours phone just to find flight and book it ?

    ReplyDelete