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Tuesday, March 15, 2011


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If a person wants to visualize a new sofa will look like in the living room you with this new augmented reality project the person can just use a marker, place on the floor and point your webcam. Andre Fogaca who works in marketing for a construction company called Rossi. This company which is based in Brazil liked the idea of using augmented reality to help customers visualize the product but the problem is that the latest city skyscraper development. An A4 size marker viewed through an iphone clearly was not going to be enough to help potential buyers to see what the Fibrasa Connection development that will look like before it is built so that they have created the world's largest augmented reality marker, laid it out where the tower will be located and hire a helicopter that is equipped with a notebook and camera to fly over the site. With this project the result is a life sized tower and a place in the Guiness Book Of Records for the worlds largest augmented reality project.


References

augmetedplanet.com (online), retrieved on March 15th 2011



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