Ever seen such an interesting ,captivating and interactivebillboard that reacts to you?
This was what Forever 21 did to their billboard in Times Square,New York. The augmented Reality in here are capable of interacting with people, taking pictures with the audience,and simply pick anyone to put in her hat or simply just toss them away.
According to source:
Forever 21 wanted to make a very memorable impression on the viewer by having this giant model take pictures of the crowd, and then have it develop into a realtime picture. She can also pick people from the crowd, put them under her hat, put them in her purse, or she might just flick them away. I have a video after the jump.
You will notice all the tourists around this billboard taking pictures with their cell phone cameras. I am assuming that this the idea. After all, you can see in this video here that Times Square is flooded with video screens, billboards, and other assorted neon. That Forever 21 billboard/video screen sure stands out. I must admit that I never heard of Forever 21 now, but that billboard has certainly made a good impression.
That leaves the score of advertisers: one, and consumer, stunned.
One point for the advertisers.HURRAH.
And another point for the Augmented Reality people.
http://www.coolest-gadgets.com/20100628/forever21-augmented-reality-billboard-times-square/
http://vimeo.com/12855619
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